Timbuk2 Case Study Example | Topics and Well Written Essays - 1250 words

Timbuk2 - Case Study illustrational and a custom made, internet based Build Your Own Bag product. Timbuk2s concept is elusive and stylish. The timbuk2 website describes Robs goal, to make a messenger bag rugged enough for real cycle per second messengers, yet stylish enough to appeal to a broader market of young, hip urbanites as an alternative to the tralatitious two-strap day pack. Our catchy name, three-panel design, distinctive swirl logo, and the fact that were Made in San Francisco added to our cachet. I bank that Timbuk2 got their foot in the door with the messenger bag and captured an exploding market vogue. San Francisco being the birthplace of the messenger trend and supposedly the most hard core riding environment gives the company credibility and edge. In my opinion, the fundamental matched dimensions driving sales for the messenger bags are quality, delivery speed, ability to cope with changes in demand, tractableness and new product introduction speed. The Qual ity Guarantee Timbuk2 offers is extremely generous and screams confidence. The company encourages customers that these bags wear identical hell(paper on timbuk2). The 2-3 shipping days policy for a custom made bag is severalize of the companys delivery speed competitive dimension. This is extremely fast turnaround time for a fairly big corporation and proves this company has a fine tuned operation with close management, further hardening the quality of its products. Timbuk2s Brennan Mulligan focused on Lean manufacturing and Mass customization (paper). He determined that emphasise on waste elimination and improving quality, he was able to accomplish smaller batch sizes. formerly batch sizes as small as one bag, were achieved, Timbuk2 would be able to meet and cope with changes in demand. With lots of hard work and the acquisition of more machines, Timbuk2 accomplished this. We can accredit Timbuk2s final competitive dimensions, flexibility and new product introduction speed, to small batch sizes as well. Timbuk2 found cells of 5 workers, each one seeing a bag from start to completion, to be most efficient. This system ensured detailed heed to each bag, and whether or not a bag was a new design, the process would remain well-nigh the same. In my opinion, the competitive priorities for the bags manufactured in China, appear the same, however in reality the manufacturing process is clean different. I feel that Timbuk2 has already captured a reputation with the concepts they emphasize, Rugged and Stylish, hardcore, designed by messengers and made in San Francisco. People already see this image when they hear Timbuk2. Some dye